UK: ■ Are confident they can thrive but only with dramatic change ■ Think digital has huge potential to benefit business ■ Believe in digital and are investing Finland: ■ Believe they can thrive but there will be dramatic change ■ Think digital impact is affected by external factors ■ The country believing most in the power of digital Germany: ■ Feel digital already made huge positive impact ■ Believe digital disruption is driving change ■ Think sheer scale of evolution is creating concerning challenges Sweden: ■ Confident they can thrive but only with agility and innovation ■ Confident they will cope ■ Believes it has taken appropriate measures 7 out of 9 countries state co-creation is the key to digital success 17