The Global View in summary US: ■ Believe they are in a leader in digital disruption ■ Must continually adapt in this competitive landscape ■ Are investing in digital Australia: ■ Believe digital is transforming their sectors ■ Is growing in confidence when making digital decisions ■ Are less confident in country position in digital France: ■ Believe they can thrive but need to evolve ■ Expect digital to bring market growth ■ Are updating legacy systems Spain: ■ Think digital has had mixed impact on businesses ■ Believe digital a strategic issue linked to future success ■ Are unsure whether they are prepared Italy: ■ Need agile change and more innovation to thrive ■ Believe most of their businesses will be fundamentally different in 5 years ■ Feel lack of investment and aging technology restricting success 16
