Germany Spain While German organizations exude confidence and positivity around In pure attitudinal terms, Spanish business leaders seem weighed digital disruption, they do so with the belief that the world is more down by some of the global survey’s most pessimistic views around likely to change around them than they are around it. digital disruption. Just 37% of Spanish respondents said that they are presented by exciting opportunities as a result of digital disruption, From a high level view, Germany generated some of the most much lower than the global average (72%), and the lowest response enthusiastic responses to the opportunities of digital disruption in the survey overall. seen in the worldwide survey. Executives here are more likely than their international counterparts to be excited by the opportunities Correspondingly, 15% say that they are skeptical or unconvinced by presented by digital (82% / 72% global) - and while 96% recognize the potential of digital disruption - more than double that of any the need for their business to evolve in order to thrive, as many as other region - and almost a quarter (22%) see it as a negative force half (49%) are “entirely” confident in its ability to do so. on business. This skepticism translates into hesitance. Only one third (33%) of Spanish execs say that they want their business to move This confidence goes a long way to justifying why it is that just 38% faster in response to digital, less than half of the global average of German respondents are concerned about the future of their (67%). organization, and why only 35% say that their organization will no longer exist in its current form by 2021 (against a global average of Worryingly, this reluctance to pivot around the digital opportunity 52%). With 79% viewing Germany as a digital leader, all signs point exists in spite of widespread awareness that change is a necessity. to a nation that feels largely in control of its digital destiny. 40% of business leaders in Spain say their organization will look dramatically different by the early part of the next decade and 70% that their business must evolve to keep up. Italy Change is coming and, for Italian organizations, that change looks set to be both fast and sweeping. More than three quarters (80%) of Italian business leaders say that their organization is unlikely to exist in the same form within five years, far higher than the global average (52%). For many organizations here, this change will see the transformation of business operations and processes (39%), rather than business models and revenue streams as per the global survey. The C-Suite is still expected to lead that metamorphosis, but it is also expected to do it more rapidly than in other countries - 80% of Italian execs feel that their organization needs to innovate faster in order to stay relevant (72% global). Innovation as a whole seems to be crucial to the Italian audience. More than half (53%) say that investing in innovation is essential to being able to thrive in a digital world - second only to Swedish respondents - and more than average (82% / 73% global) say that technology is critical to business success. 13