Sweden For a country with its own share of disruptive giants such as Spotify, Supporting this focus on internal operations is the subsequent King and Mojang, it would be entirely reasonable to expect a finding that most UK business leaders place responsibility for driving fairly progressive viewpoint from Swedish respondents towards digital change with the CIO. More than a third (36%) stated that to digital. With 100% of Sweden’s respondents acknowledging digital be the case, although support for C-Suite leadership remains high disruption has already impacted their business, and the same (33%). percentage conscious of the need to evolve in the face of continuing upheaval, that’s certainly true. Overall, leadership is one of the defining factors for UK organizations. While the global survey revealed that investment But it is the potential direction of that change that presents some in innovation was the most important capability for future success of the most interesting responses, however. It is more likely to be (46%), for UK respondents the priority is instead “digitally-driven, driven by either the CIO (38%) or CFO (35%) than the board, for forward thinking leadership” (also 46%). instance, and it is far less likely to be customer-centric. Just three percent say that their digital strategy is customer-driven, compared to almost two thirds (62%) who say that it is in response to United States competitor activity. Innovation is still key, but for US respondents it is the emergence of stronger competition that defines the impact of digital disruption: Regardless of what fuels their digital agenda, Swedish decision well over half (59%) said that digital has created a more competitive makers are confident for the future. More than three quarters (77%) environment for them. are enthusiastic about the opportunities presented by digital, and 97% feel digital disruption has a positive impact on business - two As with the UK, it is the CIO who is charged with responding to this of the highest responses across the globe. A very high number of growing challenge, with more than a third (34%) assigning digital businesses (97%) have already taken action to ensure their ability transformation responsibilities to the role. While that alignment to thrive, which may go a long way to explaining why almost every might not be uncommon in many businesses, American CIOs seem respondent here sees Sweden as a digital leader on the global stage to be under greater pressure to deliver than their global peers - 84% (also 97%). of US respondents say that their business needs to move faster in order to stay relevant (67% global average). United Kingdom Away from the actual mechanics of digital delivery, confidence in In many ways, the UK tracks most closely with overall survey the US is soaring. 95% of those surveyed see their nation as a digital responses around digital disruption: views from business leaders leader, and 100% of American respondents are positive about their in Britain are largely identical to those of their combined global organization’s ability to thrive in a digitally disrupted world. peers. Nonetheless, a few key differences reveal some fundamental differences as to the nature of digital disruption. And yet, US execs are more likely than most to feel that they cannot make it alone. 58% feel that the right technology partner is needed Chief amongst these is what digital disruption represented to a to help them make the most of the digital opportunity, and 49% are UK audience. While for most business leaders across the globe it looking for a partner to help them co-create their digital strategy. As represents the chance to transform business models and revenue a nation, only Germany places more emphasis on this collaborative streams, UK respondents associate digital disruption with the approach. remodeling of processes and operations (25% / 27% global). 14