Conclusion Monumental, irreversible change: digital disruption has swept The challenge for many organizations now seems not to through business the world over and left no stone unturned. From harness their internal capabilities to pivot and capitalize on whipping up a lightning fast pace of change to reshaping the the opportunities of digitalization, but how to connect those dynamics of industry and competition, the transformative impact capabilities with expertise provided by technology partners - to co- of digital disruption is being felt by every organization in every create value and meaning through shared understanding. sector. As we continue the journey into the digitally disrupted era, the In the minds of business leaders from around the world, there factors that define whether an organization merely survives or is little to suggest that this change is done. Instead, we see the truly thrives will continue to diversify. The pace of change will expectation that rapid and radical change is now one of the major continue to quicken. The scale of that change will grow ever larger. factors that defines business in the 21st Century. Disruption is the new normal. The way to deal with that is not to wish it would go away, or to pretend it is not happening. It is those that move first, those that Many say that they are ready for the challenges of this new world: are boldest, that will prosper. that they are excited about the opportunities it brings. But few do so without consideration for what it means to fail. How to Thriving in this era means evolving, transforming and learning to evolve, how to make the right decisions about what shape their create value at tremendous speed. Now, more than ever, the best organization takes in the future, are questions that are front of way to do that is together. mind. And more often than not, technology is seen as the answer. At Fujitsu, we believe that thriving in this new world goes beyond technology. Digital disruption means that organizations need to learn fast, act quickly and scale rapidly. All of these qualities can be enabled by technology, but only when it is employed in a way Organizations need to that is truly aligned to the needs of that organization. The concept of co-creation, readily embraced by many respondents in this study, is key to that alignment. To create something that delivers real, lasting value, businesses and their technology partners cannot be at arms-length from each other. Instead, they must work together to create solutions that draw from the expertise present on both sides. When we look at the issues that cause business leaders concern, or that hold their organizations back, we can see why co-creation is so vital to their ability to thrive. Internal issues that govern their ability to respond to digital disruption - strategy, culture, talent, leadership - all take a backseat when compared to worries about how to be more agile, innovate faster, or deal with aging infrastructure. 22