This is most evident in the fact, although one third (32%) of business leaders say that digital disruption in their sector is being driven by an established industry player, an almost identical amount (29%) say that it is as a result of an established organization entering the market from outside. In essence, not only is competition becoming more fierce, but more diverse as well. This has vital implications for organizations of all kinds. Not only are they faced with out-innovating their traditional competition in order to stay relevant, they now need to keep pace with - or, ideally, outpace - new challengers from adjacent industries. It is change on this scale that seems to be causing many respondents to expect monumental shifts within their industry sector over the next few years. Not only do three quarters (75%) believe of executives say they need their sector will fundamentally change within the next five years, more than half (52%) go so far as to say that their own organization to innovate faster in order will not even exist in its current form by that time. to stay relevant The majority of organizations may have taken steps already to try and safeguard their long-term success, but their journey is far from over. With more than nine out of 10 (92%) business leaders stating that their organization needs to evolve in order to thrive in a digitally disrupted world, there is a long road ahead. 19